Scanned sites / brightlocal.com / 2026-11-03-1151

brightlocal.com scan from 2026-11-03 11:51:09 UTC DR 90

DR is Ahrefs Domain Rating (0-100, backlink strength), used under its Domain Rating License.

Scan 2026-11-03-1151

Scanned 2026-11-03 11:51:09 UTC, finished 2026-11-03 13:37:07 UTC. Found with 42backlinks.com tool directory

Site: https://brightlocal.com/

Download SQLite databaseEvery page and asset from this scan, with the crawl events, in one file.

87/ 100Good

On November 3, 2026 the Site Spider crawled 1485 pages and 236 assets of brightlocal.com, starting from https://brightlocal.com/. It scored 87 out of 100, a good result. 13 of 33 checks found something to fix, led by title tags (423), meta descriptions (427), redirects (383); 5 checks passed. Most of the points went to title tags (−4), meta descriptions (−3.2), redirects (−1.4). 15 checks found something the score does not count, listed as noted. 4 checks were not run because the crawl fetched nothing for them. The list below shows each check's result, the fix plan, when present, explains what to do first, and the security review at the end of the page covers headers, transport, libraries and exposed files.

Security review: Medium3 medium, 1 low and 1 info findings. See the security findings ↓

Pages crawled
1485
Assets fetched
236
Status
Completed
Checks with issues
13 of 33
CoverageComplete crawl

1,721 of 1,721 discovered URLs were fetched. The crawl reached everything it found. HTML only: nothing here ran JavaScript. 300 link destinations on other sites were checked, 6482 left unchecked.

  • Title tags423 issues
    423 of 1043 pages have title issues. 26 noindex or canonicalized pages excluded.
    −4 points
  • Meta descriptions427 issues
    427 of 1043 pages have meta description issues. 26 noindex or canonicalized pages excluded.
    −3.2 points
  • Headings2 issues
    2 of 1043 pages have heading issues. 26 noindex or canonicalized pages excluded.
  • Broken links18 issues
    276 internal links point at 18 broken URLs.
    −0.3 points
  • Links to other sites23 issues
    23 destinations answered with an error, 79 could not be determined (timeouts, rate limits or refusals), 6482 were left unchecked by the per-scan cap, of 300 destinations checked.
    −0.9 points
  • Redirects383 issues
    398 redirecting URLs, 12 of them chained.
    −1.4 points
  • Non-200 responses21 issues
    479 URLs did not return a 2xx response. 416 of them are pages, 21 with an error status; the rest are assets or redirects.
    −0.2 points
  • Rate limitedOK
    The site did not rate limit the crawler.
  • Indexability7 issues
    7 of 1053 indexable pages have indexability warnings. 16 pages noindex by design.
    −0.1 points
  • Image alt text8 issues
    8 of 38492 image references have no alt attribute. 4760 use an empty alt (decorative), which is fine.
  • Heavy assets2 issues
    2 assets larger than 500 KB among 236 fetched assets.
    −1.2 points
  • Orphan pages70 issues
    70 pages have no internal links pointing at them.
    −0.3 points
  • Sitemap coverage197 issues
    12 sitemaps listing 1168 URLs: 1 crawled page missing, 126 listed URLs broken or redirecting, 70 reachable only via the sitemap.
    −1.1 points
  • Internal link counts188 noted
    Internal link counts for 500 pages; 188 worth a look.
  • Thin contentOK
    0 of 1043 pages have fewer than 200 words. 26 noindex or canonicalized pages excluded.
  • Duplicate content2 issues
    1 group of pages with identical HTML.
  • URL format55 noted
    55 of 1485 page URLs are harder to read, share or cache than they need to be.
  • Canonicals26 noted
    26 of 1069 pages have a canonical worth checking.
  • Robots directives1,069 noted
    1069 pages carry a robots directive; 0 carry none.
  • Anchor text696 noted
    696 destinations are linked without useful anchor text, or with nofollow.
  • Title and heading structure276 noted
    276 of 1043 pages could use the title, heading and snippet space better. 26 noindex or canonicalized pages excluded.
  • Image weight and alt length153 noted
    5 images over 100 KB; 148 with alt text over 100 characters.
  • Response anomalies25 noted
    25 URLs answered in a way worth looking at.
  • HTML and head validation1,068 noted
    1068 of 1069 pages have HTML problems: 1068 with head tags outside <head>, 0 over 2 MB.
  • hreflangOK
    No page declares hreflang.
  • Structured data13 noted
    1069 of 1043 indexable pages carry structured data: Organization (1069), BreadcrumbList (1068), ListItem (1068), WebSite (1068), ImageObject (977). 13 pages with errors a rich result would fail on.
  • Near duplicates2 noted
    2 pages in 1 group read almost the same as another page (95% alike or more).
  • Soft 404sOK
    None of 1069 pages answering 200 reads like an error page.
  • AccessibilityNot checked
    Not checked: the accessibility audit runs in the browser. Tick "Include JavaScript rendering checks" when you request a scan to run it.
  • Link positions2 noted
    2 of 973 linked pages are linked only from the template, never from another page's content.
  • Pagination48 noted
    48 pages in pagination sequences; 48 with problems.
  • Headers and cookies1 noted
    4 cookies set by the site, 1 missing a protective flag; 14 response headers recorded across 1721 URLs.
  • Orphans in searchNot checked
    Not checked: import a Search Console Pages export on the scan page to find pages Google shows that the site does not link to.
  • Link ScoreOK
    Link Score (internal PageRank, 0-100) for 1069 pages; 935 hold almost none (10 or less).
  • JavaScript renderingNot checked
    Not checked: this scan did not render pages. Tick "Include JavaScript rendering checks" when you request a scan to compare the served HTML with what a browser builds.
  • PageSpeed InsightsNot checked
    Not checked yet: PageSpeed Insights runs on the top pages once the crawl has finished.
  • Spelling593 noted
    593 words an English dictionary does not know, on 729 pages. Product names and jargon will appear here too.

Where this scan sits among all scanned sites

2754 sites, median 80%, average 79%

brightlocal.com scores 87%, higher than 78% of the 2754 scanned sites. See the full ranking.

0641280%: 0 sites1%: 0 sites2%: 0 sites3%: 0 sites4%: 0 sites5%: 0 sites6%: 0 sites7%: 0 sites8%: 0 sites9%: 1 site10%: 0 sites11%: 0 sites12%: 0 sites13%: 0 sites14%: 1 site15%: 0 sites16%: 0 sites17%: 0 sites18%: 0 sites19%: 0 sites20%: 0 sites21%: 1 site22%: 0 sites23%: 0 sites24%: 0 sites25%: 0 sites26%: 0 sites27%: 0 sites28%: 1 site29%: 0 sites30%: 0 sites31%: 0 sites32%: 0 sites33%: 0 sites34%: 0 sites35%: 2 sites36%: 1 site37%: 1 site38%: 3 sites39%: 2 sites40%: 3 sites41%: 1 site42%: 2 sites43%: 3 sites44%: 2 sites45%: 6 sites46%: 5 sites47%: 5 sites48%: 6 sites49%: 8 sites50%: 6 sites51%: 6 sites52%: 8 sites53%: 9 sites54%: 10 sites55%: 9 sites56%: 7 sites57%: 16 sites58%: 18 sites59%: 9 sites60%: 15 sites61%: 13 sites62%: 20 sites63%: 29 sites64%: 21 sites65%: 33 sites66%: 42 sites67%: 41 sites68%: 39 sites69%: 51 sites70%: 46 sites71%: 78 sites72%: 74 sites73%: 81 sites74%: 79 sites75%: 87 sites76%: 96 sites77%: 107 sites78%: 124 sites79%: 109 sites80%: 124 sites81%: 121 sites82%: 127 sites83%: 118 sites84%: 128 sites85%: 102 sites86%: 93 sites87%: 93 sites88%: 77 sites89%: 72 sites90%: 54 sites91%: 56 sites92%: 41 sites93%: 28 sites94%: 24 sites95%: 14 sites96%: 17 sites97%: 15 sites98%: 7 sites99%: 2 sites100%: 104 sites87% here100%90%80%70%60%50%40%30%20%10%0%

Green 90% and up (Excellent), lime 75 to 89 (Good), amber 50 to 74 (Needs work), red below 50 (Poor).

Internal link map

Loading the link map...

Start page (centre)OKRedirectErrorOrphanLinked from most pagesOne inbound link or noneRings = clicks from the start page. Size = inbound links. Drag to pan, scroll to zoom, click a page to see only its links.

Fix plan

Written by gpt-4o-mini from the scan findings

Your site has several issues, particularly with broken links and redirects. Prioritizing these fixes will enhance user experience and SEO performance. Focus on fixing internal links, simplifying redirects, and improving titles and meta descriptions.

  1. 1

    Fix Broken Links

    Why: 276 internal links lead to broken URLs, harming user experience and SEO.

    How: Identify all broken URLs and update the links to point to active pages.

    Checks: broken-links

  2. 2

    Streamline Redirects

    Why: 398 URLs are redirecting, with 12 being chained, impacting site speed and usability.

    How: Reduce redirect chains by updating links to point directly to final URLs.

    Checks: redirects

  3. 3

    Update Title Tags

    Why: 423 pages have title issues; optimizing them can enhance search visibility.

    How: Revise long titles to be concise and include target keywords (max 60 characters).

    Checks: titles

  4. 4

    Improve Meta Descriptions

    Why: 427 pages lack effective meta descriptions; this affects click-through rates.

    How: Write impactful meta descriptions for relevant pages, ensuring they are under 160 characters.

    Checks: meta-descriptions

  5. 5

    Fix Heading Issues

    Why: 2 pages with heading issues can confuse search engines and users.

    How: Ensure pages have one H1 and a logical heading structure.

    Checks: headings

  6. 6

    Address Orphan Pages

    Why: 70 pages without internal links are harder to discover and index.

    How: Create internal links to these orphan pages from relevant content to improve accessibility.

    Checks: orphan-pages

Generated automatically; verify each change against your own site before relying on it.

Security review

Written by gpt-4o-mini from 16 checks over the crawl

The website lacks crucial security headers and cookie flags, increasing vulnerability to attacks. Implementing a Content Security Policy and protecting cookies will help mitigate risks. Integrating these changes is essential for better security posture.

  • 0 high
  • 3 medium
  • 1 low
  • 1 info
  1. 1

    Missing Content Security PolicyMedium

    Why it matters: Without a CSP, the site is susceptible to cross-site scripting (XSS) attacks.

    Fix: Add a Content-Security-Policy header with appropriate directives.

    Evidence: Content Security Policy

  2. 2

    Missing Clickjacking ProtectionMedium

    Why it matters: The absence of X-Frame-Options allows embedding of content in frames, increasing risk of clickjacking.

    Fix: Set the X-Frame-Options header to 'DENY' or 'SAMEORIGIN'.

    Evidence: Clickjacking protection

  3. 3

    Cookies Lack Security FlagsMedium

    Why it matters: Most cookies are not protected, exposing them to theft via XSS.

    Fix: Set cookies with the Secure, HttpOnly, and SameSite flags.

    Evidence: Cookie flags

  4. 4

    Missing Referrer PolicyLow

    Why it matters: Lack of referrer policy exposes full URLs, including sensitive data, to third-party sites.

    Fix: Add a Referrer-Policy header, e.g. 'no-referrer' or 'same-origin'.

    Evidence: Referrer policy

  5. 5

    Missing Permissions PolicyInfo

    Why it matters: Not using a Permissions-Policy may allow injected scripts access to sensitive browser features.

    Fix: Add a Permissions-Policy header to restrict unused features.

    Evidence: Permissions policy

What the checks found

  • FoundContent Security PolicyMedium

    None of the 1069 HTML pages send a Content-Security-Policy header or meta tag, so the browser has no restriction on where scripts, styles and frames may load from.

    • https://www.brightlocal.com/ → no content-security-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no content-security-policy
    • https://www.brightlocal.com/about-us/ → no content-security-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no content-security-policy
    • https://www.brightlocal.com/contact-us/ → no content-security-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no content-security-policy
    • https://www.brightlocal.com/small-businesses/ → no content-security-policy
    • https://www.brightlocal.com/agencies/ → no content-security-policy
    • https://www.brightlocal.com/platform/ → no content-security-policy
    • https://www.brightlocal.com/citation-builder/ → no content-security-policy
    • https://www.brightlocal.com/local-seo-services/ → no content-security-policy
    • https://www.brightlocal.com/case-studies/staylisted/ → no content-security-policy
  • FoundClickjacking protectionMedium

    No HTML page sends x-frame-options. Without X-Frame-Options (or a CSP frame-ancestors directive) the pages can be embedded in a frame on another site and overlaid with invisible controls.

    • https://www.brightlocal.com/ → no x-frame-options
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no x-frame-options
    • https://www.brightlocal.com/about-us/ → no x-frame-options
    • https://www.brightlocal.com/about-us/how-we-compare/ → no x-frame-options
    • https://www.brightlocal.com/contact-us/ → no x-frame-options
    • https://www.brightlocal.com/what-is-local-seo/ → no x-frame-options
    • https://www.brightlocal.com/small-businesses/ → no x-frame-options
    • https://www.brightlocal.com/agencies/ → no x-frame-options
    • https://www.brightlocal.com/platform/ → no x-frame-options
    • https://www.brightlocal.com/citation-builder/ → no x-frame-options
    • https://www.brightlocal.com/local-seo-services/ → no x-frame-options
    • https://www.brightlocal.com/case-studies/staylisted/ → no x-frame-options
  • FoundReferrer policyLow

    No HTML page sends referrer-policy. Without a Referrer-Policy the full page address, including any query string, is sent to every site a visitor clicks through to.

    • https://www.brightlocal.com/ → no referrer-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no referrer-policy
    • https://www.brightlocal.com/about-us/ → no referrer-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no referrer-policy
    • https://www.brightlocal.com/contact-us/ → no referrer-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no referrer-policy
    • https://www.brightlocal.com/small-businesses/ → no referrer-policy
    • https://www.brightlocal.com/agencies/ → no referrer-policy
    • https://www.brightlocal.com/platform/ → no referrer-policy
    • https://www.brightlocal.com/citation-builder/ → no referrer-policy
    • https://www.brightlocal.com/local-seo-services/ → no referrer-policy
    • https://www.brightlocal.com/case-studies/staylisted/ → no referrer-policy
  • FoundPermissions policyInfo

    No HTML page sends permissions-policy. A Permissions-Policy header turns off browser features the site does not use (camera, microphone, geolocation), limiting what an injected script could do.

    • https://www.brightlocal.com/ → no permissions-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no permissions-policy
    • https://www.brightlocal.com/about-us/ → no permissions-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no permissions-policy
    • https://www.brightlocal.com/contact-us/ → no permissions-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no permissions-policy
    • https://www.brightlocal.com/small-businesses/ → no permissions-policy
    • https://www.brightlocal.com/agencies/ → no permissions-policy
    • https://www.brightlocal.com/platform/ → no permissions-policy
    • https://www.brightlocal.com/citation-builder/ → no permissions-policy
    • https://www.brightlocal.com/local-seo-services/ → no permissions-policy
    • https://www.brightlocal.com/case-studies/staylisted/ → no permissions-policy
  • FoundCookie flagsMedium

    326 of 329 cookies are missing protective flags. Without HttpOnly a script can read the cookie; without Secure it travels over plain HTTP; without SameSite it is sent on cross-site requests.

    • 03 Nov 2026 12:32:31 GMT (set by https://www.brightlocal.com/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:32:33 GMT (set by https://www.brightlocal.com/robots.txt) lacks Secure, HttpOnly, SameSite
    • unique_id (set by https://www.brightlocal.com/sitemap.xml) lacks SameSite
    • 03 Nov 2026 12:33:16 GMT (set by https://www.brightlocal.com/local-seo-tools/local-ai-visibility/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:33:17 GMT (set by https://www.brightlocal.com/about-us/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:33:18 GMT (set by https://www.brightlocal.com/about-us/how-we-compare/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:33:19 GMT (set by https://www.brightlocal.com/what-is-local-seo/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:33:20 GMT (set by https://www.brightlocal.com/small-businesses/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:33:21 GMT (set by https://www.brightlocal.com/agencies/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:33:22 GMT (set by https://www.brightlocal.com/citation-builder/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:33:23 GMT (set by https://www.brightlocal.com/local-seo-services/) lacks Secure, HttpOnly, SameSite
    • 03 Nov 2026 12:33:24 GMT (set by https://www.brightlocal.com/case-studies/staylisted/) lacks Secure, HttpOnly, SameSite
  • NoteThird-party scripts

    Scripts run from 2 other domains without Subresource Integrity, so a compromise of any of them changes what runs on this site. (Tag managers and analytics rarely support SRI; a Content-Security-Policy that names these hosts is the usual control.)

    • js.hsforms.net (3 script tags)
    • assets.calendly.com (2 script tags)
  • NoteSensitive paths in robots.txt

    robots.txt lists 1 path that look private. robots.txt is public and does not restrict access, so it doubles as a map for anyone probing the site; those paths need real access control.

    • Disallow: /wp/wp-admin/
9 checks passed
  • OKHTTPS

    All 1069 crawled pages were served over HTTPS.

  • OKHTTP Strict Transport Security

    strict-transport-security is set on all 1069 HTML pages.

  • OKMIME sniffing protection

    x-content-type-options is set on all 1069 HTML pages.

  • OKSoftware version disclosure

    The Server header names a product without a version, and there is no X-Powered-By header.

  • OKMixed content

    No HTTPS page loads a script, stylesheet, font or image over plain HTTP.

  • OKForms over HTTPS

    1 form found, all on HTTPS pages posting to HTTPS addresses.

  • OKVulnerable JavaScript libraries

    1 library version recognised, none with known vulnerabilities.

  • OKKeys and secrets in page code

    No API keys, tokens or private keys were found in the sampled HTML and scripts.

  • OKExposed files and listings

    None of the crawled URLs is a configuration file, backup, dump, repository folder or directory listing.

A passive review of what the crawl recorded: response headers, page and script contents and the URLs it found. It does not probe the site, test TLS settings or look for files that were not linked. Generated automatically; verify each finding against your own site before acting on it.

Sites scoring near brightlocal.com

Their neighbours in the SEO rank table, which orders every scanned site by health score.

DR is Ahrefs Domain Rating (0-100, backlink strength), used under its Domain Rating License.

This report was produced by the DIY SEO Hub Site Spider crawling brightlocal.com from its pages as published, the way a search engine does. It shows summary figures only.

Own brightlocal.com?