Scanned sites / brightlocal.com / 2026-10-31-1142

brightlocal.com scan from 2026-10-31 11:42:24 UTC DR 90

DR is Ahrefs Domain Rating (0-100, backlink strength), used under its Domain Rating License.

Scan 2026-10-31-1142

Scanned 2026-10-31 11:42:24 UTC, finished 2026-10-31 11:49:37 UTC. Found with 42backlinks.com tool directory

Site: https://brightlocal.com/

Download SQLite databaseEvery page and asset from this scan, with the crawl events, in one file.

87/ 100Good

On October 31, 2026 the Site Spider crawled 1483 pages and 230 assets of brightlocal.com, starting from https://brightlocal.com/. It scored 87 out of 100, a good result. 13 of 33 checks found something to fix, led by title tags (423), meta descriptions (427), redirects (379); 5 checks passed. Most of the points went to title tags (−4), meta descriptions (−3.2), redirects (−1.4). 15 checks found something the score does not count, listed as noted. 4 checks were not run because the crawl fetched nothing for them. The list below shows each check's result, the fix plan, when present, explains what to do first, and the security review at the end of the page covers headers, transport, libraries and exposed files.

Security review: Medium3 medium, 1 low and 1 info findings. See the security findings ↓

Pages crawled
1483
Assets fetched
230
Status
Completed
Checks with issues
13 of 33
CoverageComplete crawl

1,713 of 1,713 discovered URLs were fetched. The crawl reached everything it found. HTML only: nothing here ran JavaScript. 300 link destinations on other sites were checked, 6481 left unchecked.

  • Title tags423 issues
    423 of 1042 pages have title issues. 26 noindex or canonicalized pages excluded.
    −4 points
  • Meta descriptions427 issues
    427 of 1042 pages have meta description issues. 26 noindex or canonicalized pages excluded.
    −3.2 points
  • Headings2 issues
    2 of 1042 pages have heading issues. 26 noindex or canonicalized pages excluded.
  • Broken links17 issues
    275 internal links point at 17 broken URLs.
    −0.3 points
  • Links to other sites28 issues
    28 destinations answered with an error, 79 could not be determined (timeouts, rate limits or refusals), 6481 were left unchecked by the per-scan cap, of 300 destinations checked.
    −1 points
  • Redirects379 issues
    397 redirecting URLs, 10 of them chained.
    −1.4 points
  • Non-200 responses21 issues
    478 URLs did not return a 2xx response. 415 of them are pages, 21 with an error status; the rest are assets or redirects.
    −0.2 points
  • Rate limitedOK
    The site did not rate limit the crawler.
  • Indexability7 issues
    7 of 1052 indexable pages have indexability warnings. 16 pages noindex by design.
    −0.1 points
  • Image alt text8 issues
    8 of 39508 image references have no alt attribute. 4745 use an empty alt (decorative), which is fine.
  • Heavy assets2 issues
    2 assets larger than 500 KB among 230 fetched assets.
    −1.2 points
  • Orphan pages64 issues
    64 pages have no internal links pointing at them.
    −0.2 points
  • Sitemap coverage191 issues
    12 sitemaps listing 1167 URLs: 1 crawled page missing, 126 listed URLs broken or redirecting, 64 reachable only via the sitemap.
    −1.1 points
  • Internal link counts175 noted
    Internal link counts for 500 pages; 175 worth a look.
  • Thin contentOK
    0 of 1042 pages have fewer than 200 words. 26 noindex or canonicalized pages excluded.
  • Duplicate content2 issues
    1 group of pages with identical HTML.
  • URL format54 noted
    54 of 1483 page URLs are harder to read, share or cache than they need to be.
  • Canonicals26 noted
    26 of 1068 pages have a canonical worth checking.
  • Robots directives1,068 noted
    1068 pages carry a robots directive; 0 carry none.
  • Anchor text710 noted
    710 destinations are linked without useful anchor text, or with nofollow.
  • Title and heading structure276 noted
    276 of 1042 pages could use the title, heading and snippet space better. 26 noindex or canonicalized pages excluded.
  • Image weight and alt length153 noted
    5 images over 100 KB; 148 with alt text over 100 characters.
  • Response anomalies25 noted
    25 URLs answered in a way worth looking at.
  • HTML and head validation1,067 noted
    1067 of 1068 pages have HTML problems: 1067 with head tags outside <head>, 0 over 2 MB.
  • hreflangOK
    No page declares hreflang.
  • Structured data13 noted
    1068 of 1042 indexable pages carry structured data: Organization (1068), BreadcrumbList (1067), ListItem (1067), WebSite (1067), ImageObject (977). 13 pages with errors a rich result would fail on.
  • Near duplicates2 noted
    2 pages in 1 group read almost the same as another page (95% alike or more).
  • Soft 404sOK
    None of 1068 pages answering 200 reads like an error page.
  • AccessibilityNot checked
    Not checked: the accessibility audit runs in the browser. Tick "Include JavaScript rendering checks" when you request a scan to run it.
  • Link positions2 noted
    2 of 978 linked pages are linked only from the template, never from another page's content.
  • Pagination48 noted
    48 pages in pagination sequences; 48 with problems.
  • Headers and cookies1 noted
    4 cookies set by the site, 1 missing a protective flag; 14 response headers recorded across 1713 URLs.
  • Orphans in searchNot checked
    Not checked: import a Search Console Pages export on the scan page to find pages Google shows that the site does not link to.
  • Link ScoreOK
    Link Score (internal PageRank, 0-100) for 1068 pages; 932 hold almost none (10 or less).
  • JavaScript renderingNot checked
    Not checked: this scan did not render pages. Tick "Include JavaScript rendering checks" when you request a scan to compare the served HTML with what a browser builds.
  • PageSpeed InsightsNot checked
    Not checked yet: PageSpeed Insights runs on the top pages once the crawl has finished.
  • Spelling591 noted
    591 words an English dictionary does not know, on 728 pages. Product names and jargon will appear here too.

Where this scan sits among all scanned sites

2347 sites, median 79%, average 78%

brightlocal.com scores 87%, higher than 80% of the 2347 scanned sites. See the full ranking.

0571140%: 0 sites1%: 0 sites2%: 0 sites3%: 0 sites4%: 0 sites5%: 0 sites6%: 0 sites7%: 0 sites8%: 0 sites9%: 1 site10%: 0 sites11%: 0 sites12%: 0 sites13%: 0 sites14%: 1 site15%: 0 sites16%: 0 sites17%: 0 sites18%: 0 sites19%: 0 sites20%: 0 sites21%: 1 site22%: 0 sites23%: 0 sites24%: 0 sites25%: 0 sites26%: 0 sites27%: 0 sites28%: 1 site29%: 0 sites30%: 0 sites31%: 0 sites32%: 0 sites33%: 1 site34%: 0 sites35%: 2 sites36%: 2 sites37%: 1 site38%: 3 sites39%: 1 site40%: 3 sites41%: 1 site42%: 1 site43%: 3 sites44%: 1 site45%: 4 sites46%: 5 sites47%: 5 sites48%: 3 sites49%: 7 sites50%: 5 sites51%: 5 sites52%: 10 sites53%: 6 sites54%: 8 sites55%: 9 sites56%: 8 sites57%: 12 sites58%: 18 sites59%: 8 sites60%: 16 sites61%: 12 sites62%: 20 sites63%: 27 sites64%: 22 sites65%: 32 sites66%: 35 sites67%: 36 sites68%: 34 sites69%: 47 sites70%: 44 sites71%: 69 sites72%: 71 sites73%: 70 sites74%: 68 sites75%: 72 sites76%: 87 sites77%: 91 sites78%: 106 sites79%: 86 sites80%: 106 sites81%: 107 sites82%: 114 sites83%: 101 sites84%: 109 sites85%: 87 sites86%: 70 sites87%: 74 sites88%: 59 sites89%: 66 sites90%: 36 sites91%: 47 sites92%: 38 sites93%: 24 sites94%: 17 sites95%: 12 sites96%: 12 sites97%: 12 sites98%: 5 sites99%: 2 sites100%: 68 sites87% here100%90%80%70%60%50%40%30%20%10%0%

Green 90% and up (Excellent), lime 75 to 89 (Good), amber 50 to 74 (Needs work), red below 50 (Poor).

Internal link map

Loading the link map...

Start page (centre)OKRedirectErrorOrphanLinked from most pagesOne inbound link or noneRings = clicks from the start page. Size = inbound links. Drag to pan, scroll to zoom, click a page to see only its links.

Fix plan

Written by gpt-4o-mini from the scan findings

Your website has several issues, including broken links and redirect problems. Addressing internal issues will enhance user experience and SEO performance.

  1. 1

    Fix Broken Links

    Why: Broken links can harm user experience and SEO rankings.

    How: Identify and update or remove these broken links from your internal pages.

    Checks: broken-links

  2. 2

    Reduce Redirects

    Why: Too many redirects can slow down page loading times and affect SEO.

    How: Minimize chained redirects by ensuring direct linking to destination URLs.

    Checks: redirects

  3. 3

    Improve Title Tags

    Why: Many title tags are too long, risking truncation in search results.

    How: Revise these to keep them under 60 characters and maintain relevance.

    Checks: titles

  4. 4

    Enhance Meta Descriptions

    Why: Many meta descriptions exceed recommended length, which may lead to truncation.

    How: Revise the descriptions to stay within 160 characters and clearly convey content.

    Evidence: 75 pages have no meta description at all.

    75 pages affected

    Checks: meta-descriptions

  5. 5

    Address Orphan Pages

    Why: Pages without internal links may not be indexed effectively by search engines.

    How: Link to these orphan pages from relevant content within the site.

    Checks: orphan-pages

  6. 6

    Shrink Heavy Assets

    Why: Heavy assets can slow down the site loading speed.

    How: Compress or optimize the listed assets to improve performance.

    Evidence: 346 KB of stylesheet, loaded by 1067 pages, so every visitor to any of them downloads it.

    1,067 pages affected

    Depends on: If it is a download rather than part of the page, weight matters less; move it out of the page instead.

    Checks: heavy-assets

Generated automatically; verify each change against your own site before relying on it.

Security review

Written by gpt-4o-mini from 16 checks over the crawl

The website lacks several important security headers that could expose it to risks such as cross-site scripting and clickjacking. Additionally, the majority of cookies are inadequately protected. Implementing these security measures is essential to enhance user safety and privacy.

  • 0 high
  • 3 medium
  • 1 low
  • 1 info
  1. 1

    Missing Content Security Policy (CSP)Medium

    Why it matters: Without a CSP, the site is vulnerable to scripts, styles, and frames being loaded from any source, increasing the risk of XSS attacks.

    Fix: Implement a Content-Security-Policy header. Example: Content-Security-Policy: default-src 'self'; script-src 'self' https://example.com.

    Evidence: Content Security Policy

  2. 2

    No Clickjacking ProtectionMedium

    Why it matters: Lacking X-Frame-Options allows the site to be embedded in a frame, increasing vulnerability to clickjacking attacks.

    Fix: Add the X-Frame-Options header. Example: X-Frame-Options: DENY.

    Evidence: Clickjacking protection

  3. 3

    Insecure CookiesMedium

    Why it matters: Most cookies lack Secure, HttpOnly, and SameSite flags, making them vulnerable to interception and cross-site request forgery.

    Fix: Set cookies with Secure, HttpOnly, and SameSite flags. Example: Set-Cookie: your_cookie=value; Secure; HttpOnly; SameSite=Strict.

    Evidence: Cookie flags

  4. 4

    No Referrer PolicyLow

    Why it matters: Without a referrer policy, sensitive URL information may be sent to third-party sites when users navigate away.

    Fix: Implement a Referrer-Policy header. Example: Referrer-Policy: no-referrer.

    Evidence: Referrer policy

  5. 5

    Missing Permissions PolicyInfo

    Why it matters: Lacking a Permissions-Policy may allow unauthorized use of sensitive browser features by injected scripts.

    Fix: Add a Permissions-Policy header. Example: Permissions-Policy: fullscreen=(self).

    Evidence: Permissions policy

What the checks found

  • FoundContent Security PolicyMedium

    None of the 1068 HTML pages send a Content-Security-Policy header or meta tag, so the browser has no restriction on where scripts, styles and frames may load from.

    • https://www.brightlocal.com/ → no content-security-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no content-security-policy
    • https://www.brightlocal.com/about-us/ → no content-security-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no content-security-policy
    • https://www.brightlocal.com/contact-us/ → no content-security-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no content-security-policy
    • https://www.brightlocal.com/small-businesses/ → no content-security-policy
    • https://www.brightlocal.com/agencies/ → no content-security-policy
    • https://www.brightlocal.com/platform/ → no content-security-policy
    • https://www.brightlocal.com/citation-builder/ → no content-security-policy
    • https://www.brightlocal.com/local-seo-services/ → no content-security-policy
    • https://www.brightlocal.com/platform/api-solutions/ → no content-security-policy
  • FoundClickjacking protectionMedium

    No HTML page sends x-frame-options. Without X-Frame-Options (or a CSP frame-ancestors directive) the pages can be embedded in a frame on another site and overlaid with invisible controls.

    • https://www.brightlocal.com/ → no x-frame-options
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no x-frame-options
    • https://www.brightlocal.com/about-us/ → no x-frame-options
    • https://www.brightlocal.com/about-us/how-we-compare/ → no x-frame-options
    • https://www.brightlocal.com/contact-us/ → no x-frame-options
    • https://www.brightlocal.com/what-is-local-seo/ → no x-frame-options
    • https://www.brightlocal.com/small-businesses/ → no x-frame-options
    • https://www.brightlocal.com/agencies/ → no x-frame-options
    • https://www.brightlocal.com/platform/ → no x-frame-options
    • https://www.brightlocal.com/citation-builder/ → no x-frame-options
    • https://www.brightlocal.com/local-seo-services/ → no x-frame-options
    • https://www.brightlocal.com/platform/api-solutions/ → no x-frame-options
  • FoundReferrer policyLow

    No HTML page sends referrer-policy. Without a Referrer-Policy the full page address, including any query string, is sent to every site a visitor clicks through to.

    • https://www.brightlocal.com/ → no referrer-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no referrer-policy
    • https://www.brightlocal.com/about-us/ → no referrer-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no referrer-policy
    • https://www.brightlocal.com/contact-us/ → no referrer-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no referrer-policy
    • https://www.brightlocal.com/small-businesses/ → no referrer-policy
    • https://www.brightlocal.com/agencies/ → no referrer-policy
    • https://www.brightlocal.com/platform/ → no referrer-policy
    • https://www.brightlocal.com/citation-builder/ → no referrer-policy
    • https://www.brightlocal.com/local-seo-services/ → no referrer-policy
    • https://www.brightlocal.com/platform/api-solutions/ → no referrer-policy
  • FoundPermissions policyInfo

    No HTML page sends permissions-policy. A Permissions-Policy header turns off browser features the site does not use (camera, microphone, geolocation), limiting what an injected script could do.

    • https://www.brightlocal.com/ → no permissions-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no permissions-policy
    • https://www.brightlocal.com/about-us/ → no permissions-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no permissions-policy
    • https://www.brightlocal.com/contact-us/ → no permissions-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no permissions-policy
    • https://www.brightlocal.com/small-businesses/ → no permissions-policy
    • https://www.brightlocal.com/agencies/ → no permissions-policy
    • https://www.brightlocal.com/platform/ → no permissions-policy
    • https://www.brightlocal.com/citation-builder/ → no permissions-policy
    • https://www.brightlocal.com/local-seo-services/ → no permissions-policy
    • https://www.brightlocal.com/platform/api-solutions/ → no permissions-policy
  • FoundCookie flagsMedium

    312 of 315 cookies are missing protective flags. Without HttpOnly a script can read the cookie; without Secure it travels over plain HTTP; without SameSite it is sent on cross-site requests.

    • 31 Oct 2026 12:12:58 GMT (set by https://www.brightlocal.com/) lacks Secure, HttpOnly, SameSite
    • unique_id (set by https://www.brightlocal.com/sitemap.xml) lacks SameSite
    • 31 Oct 2026 12:12:59 GMT (set by https://www.brightlocal.com/sitemap.xml) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:16 GMT (set by https://www.brightlocal.com/local-seo-tools/local-ai-visibility/) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:17 GMT (set by https://www.brightlocal.com/about-us/) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:18 GMT (set by https://www.brightlocal.com/contact-us/) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:19 GMT (set by https://www.brightlocal.com/small-businesses/) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:20 GMT (set by https://www.brightlocal.com/platform/) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:21 GMT (set by https://www.brightlocal.com/local-seo-services/) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:22 GMT (set by https://www.brightlocal.com/case-studies/staylisted/) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:23 GMT (set by https://www.brightlocal.com/case-studies/luca-tagliaferro-consultancy/) lacks Secure, HttpOnly, SameSite
    • 31 Oct 2026 12:13:24 GMT (set by https://www.brightlocal.com/solutions/) lacks Secure, HttpOnly, SameSite
  • NoteThird-party scripts

    Scripts run from 2 other domains without Subresource Integrity, so a compromise of any of them changes what runs on this site. (Tag managers and analytics rarely support SRI; a Content-Security-Policy that names these hosts is the usual control.)

    • js.hsforms.net (4 script tags)
    • assets.calendly.com (2 script tags)
  • NoteSensitive paths in robots.txt

    robots.txt lists 1 path that look private. robots.txt is public and does not restrict access, so it doubles as a map for anyone probing the site; those paths need real access control.

    • Disallow: /wp/wp-admin/
9 checks passed
  • OKHTTPS

    All 1068 crawled pages were served over HTTPS.

  • OKHTTP Strict Transport Security

    strict-transport-security is set on all 1068 HTML pages.

  • OKMIME sniffing protection

    x-content-type-options is set on all 1068 HTML pages.

  • OKSoftware version disclosure

    The Server header names a product without a version, and there is no X-Powered-By header.

  • OKMixed content

    No HTTPS page loads a script, stylesheet, font or image over plain HTTP.

  • OKForms over HTTPS

    1 form found, all on HTTPS pages posting to HTTPS addresses.

  • OKVulnerable JavaScript libraries

    1 library version recognised, none with known vulnerabilities.

  • OKKeys and secrets in page code

    No API keys, tokens or private keys were found in the sampled HTML and scripts.

  • OKExposed files and listings

    None of the crawled URLs is a configuration file, backup, dump, repository folder or directory listing.

A passive review of what the crawl recorded: response headers, page and script contents and the URLs it found. It does not probe the site, test TLS settings or look for files that were not linked. Generated automatically; verify each finding against your own site before acting on it.

Sites scoring near brightlocal.com

Their neighbours in the SEO rank table, which orders every scanned site by health score.

DR is Ahrefs Domain Rating (0-100, backlink strength), used under its Domain Rating License.

This report was produced by the DIY SEO Hub Site Spider crawling brightlocal.com from its pages as published, the way a search engine does. It shows summary figures only.

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