Scanned sites / brightlocal.com / 2026-10-28-1128
brightlocal.com scan from 2026-10-28 11:28:33 UTC DR 90
DR is Ahrefs Domain Rating (0-100, backlink strength), used under its Domain Rating License.
Scan 2026-10-28-1128
Scanned 2026-10-28 11:28:33 UTC, finished 2026-10-28 11:41:18 UTC. Found with 42backlinks.com tool directory
Site: https://brightlocal.com/
Download SQLite databaseEvery page and asset from this scan, with the crawl events, in one file.
On October 28, 2026 the Site Spider crawled 1482 pages and 230 assets of brightlocal.com, starting from https://brightlocal.com/. It scored 87 out of 100, a good result. 13 of 33 checks found something to fix, led by title tags (422), meta descriptions (427), redirects (382); 5 checks passed. Most of the points went to title tags (−4), meta descriptions (−3.2), redirects (−1.4). 15 checks found something the score does not count, listed as noted. 4 checks were not run because the crawl fetched nothing for them. The list below shows each check's result, the fix plan, when present, explains what to do first, and the security review at the end of the page covers headers, transport, libraries and exposed files.
Security review: Medium3 medium, 1 low and 1 info findings. See the security findings ↓
- Pages crawled
- 1482
- Assets fetched
- 230
- Status
- Completed
- Checks with issues
- 13 of 33
1,712 of 1,712 discovered URLs were fetched. The crawl reached everything it found. HTML only: nothing here ran JavaScript. 300 link destinations on other sites were checked, 6484 left unchecked.
- Title tags422 issues422 of 1041 pages have title issues. 26 noindex or canonicalized pages excluded.−4 points
- Meta descriptions427 issues427 of 1041 pages have meta description issues. 26 noindex or canonicalized pages excluded.−3.2 points
- Headings2 issues2 of 1041 pages have heading issues. 26 noindex or canonicalized pages excluded.
- Broken links17 issues275 internal links point at 17 broken URLs.−0.3 points
- Links to other sites28 issues28 destinations answered with an error, 79 could not be determined (timeouts, rate limits or refusals), 6484 were left unchecked by the per-scan cap, of 300 destinations checked.−1 points
- Redirects382 issues397 redirecting URLs, 10 of them chained.−1.4 points
- Non-200 responses21 issues478 URLs did not return a 2xx response. 415 of them are pages, 21 with an error status; the rest are assets or redirects.−0.2 points
- Rate limitedOKThe site did not rate limit the crawler.
- Indexability7 issues7 of 1051 indexable pages have indexability warnings. 16 pages noindex by design.−0.1 points
- Image alt text8 issues8 of 39481 image references have no alt attribute. 4741 use an empty alt (decorative), which is fine.
- Heavy assets2 issues2 assets larger than 500 KB among 230 fetched assets.−1.2 points
- Orphan pages69 issues69 pages have no internal links pointing at them.−0.3 points
- Sitemap coverage196 issues12 sitemaps listing 1166 URLs: 1 crawled page missing, 126 listed URLs broken or redirecting, 69 reachable only via the sitemap.−1.1 points
- Internal link counts177 notedInternal link counts for 500 pages; 177 worth a look.
- Thin contentOK0 of 1041 pages have fewer than 200 words. 26 noindex or canonicalized pages excluded.
- Duplicate content2 issues1 group of pages with identical HTML.
- URL format54 noted54 of 1482 page URLs are harder to read, share or cache than they need to be.
- Canonicals26 noted26 of 1067 pages have a canonical worth checking.
- Robots directives1,067 noted1067 pages carry a robots directive; 0 carry none.
- Anchor text704 noted704 destinations are linked without useful anchor text, or with nofollow.
- Title and heading structure276 noted276 of 1041 pages could use the title, heading and snippet space better. 26 noindex or canonicalized pages excluded.
- Image weight and alt length152 noted5 images over 100 KB; 147 with alt text over 100 characters.
- Response anomalies25 noted25 URLs answered in a way worth looking at.
- HTML and head validation1,066 noted1066 of 1067 pages have HTML problems: 1066 with head tags outside <head>, 0 over 2 MB.
- hreflangOKNo page declares hreflang.
- Structured data13 noted1067 of 1041 indexable pages carry structured data: Organization (1067), BreadcrumbList (1066), ListItem (1066), WebSite (1066), ImageObject (976). 13 pages with errors a rich result would fail on.
- Near duplicates2 noted2 pages in 1 group read almost the same as another page (95% alike or more).
- Soft 404sOKNone of 1067 pages answering 200 reads like an error page.
- AccessibilityNot checkedNot checked: the accessibility audit runs in the browser. Tick "Include JavaScript rendering checks" when you request a scan to run it.
- Link positions2 noted2 of 972 linked pages are linked only from the template, never from another page's content.
- Pagination48 noted48 pages in pagination sequences; 48 with problems.
- Headers and cookies1 noted4 cookies set by the site, 1 missing a protective flag; 14 response headers recorded across 1712 URLs.
- Orphans in searchNot checkedNot checked: import a Search Console Pages export on the scan page to find pages Google shows that the site does not link to.
- Link ScoreOKLink Score (internal PageRank, 0-100) for 1067 pages; 930 hold almost none (10 or less).
- JavaScript renderingNot checkedNot checked: this scan did not render pages. Tick "Include JavaScript rendering checks" when you request a scan to compare the served HTML with what a browser builds.
- PageSpeed InsightsNot checkedNot checked yet: PageSpeed Insights runs on the top pages once the crawl has finished.
- Spelling591 noted591 words an English dictionary does not know, on 728 pages. Product names and jargon will appear here too.
Where this scan sits among all scanned sites
2336 sites, median 79%, average 78%
brightlocal.com scores 87%, higher than 80% of the 2336 scanned sites. See the full ranking.
Green 90% and up (Excellent), lime 75 to 89 (Good), amber 50 to 74 (Needs work), red below 50 (Poor).
Internal link map
Loading the link map...
Fix plan
Written by gpt-4o-mini from the scan findingsThe site has a few critical issues affecting user experience and SEO performance. Fixing broken links, optimizing redirects, and addressing title and meta description issues will yield significant improvements.
- 1
Fix Broken Links
Why: 275 internal links are directing to broken URLs, harming user experience and SEO.
How: Identify and update or remove links that point to 404 pages.
Checks: broken-links
- 2
Optimize Redirects
Why: 397 URLs redirecting, including 10 chained redirects, slow down site performance.
How: Minimize redirects by directing users to the final destination URL in one step.
Checks: redirects
- 3
Improve Title Tags
Why: 422 pages have title issues, leading to potential lower search rankings.
How: Revise titles to be under 60 characters and convey accurate information.
Checks: titles
- 4
Revise Meta Descriptions
Why: 427 pages have meta description issues which can affect CTR.
How: Create compelling meta descriptions under 160 characters for better visibility in search results.
Evidence: 74 pages have no meta description at all.
74 pages affected
Checks: meta-descriptions
- 5
Optimize Heavy Assets
Why: Large assets slow down page load times affecting user experience.
How: Compress or optimize the files to reduce their size for faster loading.
Evidence: 346 KB of stylesheet, loaded by 1066 pages, so every visitor to any of them downloads it.
1,066 pages affected
Depends on: If it is a download rather than part of the page, weight matters less; move it out of the page instead.
Checks: heavy-assets
- 6
Fix Sitemap Issues
Why: 126 URLs listed in the sitemap are broken or redirecting.
How: Update the sitemap to ensure all listed URLs are valid.
Evidence: 126 URLs: sitemap url returns 301.
126 pages affected
- https://www.brightlocal.com/advice-local-vs-brightlocal/
- https://www.brightlocal.com/birdeye-vs-brightlocal/
- https://www.brightlocal.com/blog/2018-year-in-review/
- https://www.brightlocal.com/blog/5-local-seo-tactics-you-need-to-stop-doing-today/
- https://www.brightlocal.com/blog/7-ways-to-boost-your-hotels-local-rankings-and-reap-the-rewards/
Checks: sitemap-coverage
Generated automatically; verify each change against your own site before relying on it.
Security review
Written by gpt-4o-mini from 16 checks over the crawlThe site has several significant security weaknesses, including missing headers that could protect against content injection and clickjacking. Also, many cookies lack essential security flags, potentially exposing user data.
- 0 high
- 3 medium
- 1 low
- 1 info
- 1
Missing Content Security Policy (CSP)Medium
Why it matters: Without a CSP, there are no restrictions on where scripts and resources can load from, increasing the risk of cross-site scripting.
Fix: Implement a Content-Security-Policy header, e.g., `Content-Security-Policy: default-src 'self';`.
Evidence: Content Security Policy
- 2
No Clickjacking ProtectionMedium
Why it matters: The absence of the X-Frame-Options header allows the site to be framed, risking clickjacking attacks.
Fix: Add `X-Frame-Options: DENY` or a CSP frame-ancestors directive to your HTTP response headers.
Evidence: Clickjacking protection
- 3
Missing Secure Cookie FlagsMedium
Why it matters: Cookies without HttpOnly, Secure, and SameSite flags are vulnerable to theft and CSRF attacks.
Fix: Set cookies with flags: `HttpOnly; Secure; SameSite=Strict`.
Evidence: Cookie flags
- 4
No Referrer PolicyLow
Why it matters: Without a defined Referrer Policy, sensitive information can be leaked in the URLs sent to other sites.
Fix: Add a Referrer-Policy header, e.g., `Referrer-Policy: no-referrer`.
Evidence: Referrer policy
- 5
Missing Permissions PolicyInfo
Why it matters: Lacking a Permissions-Policy header means all browser features are available, which could be abused by malicious scripts.
Fix: Add a Permissions-Policy header, e.g., `Permissions-Policy: geolocation=(self)`.
Evidence: Permissions policy
What the checks found
- FoundContent Security PolicyMedium
None of the 1067 HTML pages send a Content-Security-Policy header or meta tag, so the browser has no restriction on where scripts, styles and frames may load from.
- https://www.brightlocal.com/ → no content-security-policy
- https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no content-security-policy
- https://www.brightlocal.com/about-us/ → no content-security-policy
- https://www.brightlocal.com/about-us/how-we-compare/ → no content-security-policy
- https://www.brightlocal.com/contact-us/ → no content-security-policy
- https://www.brightlocal.com/what-is-local-seo/ → no content-security-policy
- https://www.brightlocal.com/small-businesses/ → no content-security-policy
- https://www.brightlocal.com/agencies/ → no content-security-policy
- https://www.brightlocal.com/platform/ → no content-security-policy
- https://www.brightlocal.com/citation-builder/ → no content-security-policy
- https://www.brightlocal.com/local-seo-services/ → no content-security-policy
- https://www.brightlocal.com/platform/api-solutions/ → no content-security-policy
- FoundClickjacking protectionMedium
No HTML page sends x-frame-options. Without X-Frame-Options (or a CSP frame-ancestors directive) the pages can be embedded in a frame on another site and overlaid with invisible controls.
- https://www.brightlocal.com/ → no x-frame-options
- https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no x-frame-options
- https://www.brightlocal.com/about-us/ → no x-frame-options
- https://www.brightlocal.com/about-us/how-we-compare/ → no x-frame-options
- https://www.brightlocal.com/contact-us/ → no x-frame-options
- https://www.brightlocal.com/what-is-local-seo/ → no x-frame-options
- https://www.brightlocal.com/small-businesses/ → no x-frame-options
- https://www.brightlocal.com/agencies/ → no x-frame-options
- https://www.brightlocal.com/platform/ → no x-frame-options
- https://www.brightlocal.com/citation-builder/ → no x-frame-options
- https://www.brightlocal.com/local-seo-services/ → no x-frame-options
- https://www.brightlocal.com/platform/api-solutions/ → no x-frame-options
- FoundReferrer policyLow
No HTML page sends referrer-policy. Without a Referrer-Policy the full page address, including any query string, is sent to every site a visitor clicks through to.
- https://www.brightlocal.com/ → no referrer-policy
- https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no referrer-policy
- https://www.brightlocal.com/about-us/ → no referrer-policy
- https://www.brightlocal.com/about-us/how-we-compare/ → no referrer-policy
- https://www.brightlocal.com/contact-us/ → no referrer-policy
- https://www.brightlocal.com/what-is-local-seo/ → no referrer-policy
- https://www.brightlocal.com/small-businesses/ → no referrer-policy
- https://www.brightlocal.com/agencies/ → no referrer-policy
- https://www.brightlocal.com/platform/ → no referrer-policy
- https://www.brightlocal.com/citation-builder/ → no referrer-policy
- https://www.brightlocal.com/local-seo-services/ → no referrer-policy
- https://www.brightlocal.com/platform/api-solutions/ → no referrer-policy
- FoundPermissions policyInfo
No HTML page sends permissions-policy. A Permissions-Policy header turns off browser features the site does not use (camera, microphone, geolocation), limiting what an injected script could do.
- https://www.brightlocal.com/ → no permissions-policy
- https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no permissions-policy
- https://www.brightlocal.com/about-us/ → no permissions-policy
- https://www.brightlocal.com/about-us/how-we-compare/ → no permissions-policy
- https://www.brightlocal.com/contact-us/ → no permissions-policy
- https://www.brightlocal.com/what-is-local-seo/ → no permissions-policy
- https://www.brightlocal.com/small-businesses/ → no permissions-policy
- https://www.brightlocal.com/agencies/ → no permissions-policy
- https://www.brightlocal.com/platform/ → no permissions-policy
- https://www.brightlocal.com/citation-builder/ → no permissions-policy
- https://www.brightlocal.com/local-seo-services/ → no permissions-policy
- https://www.brightlocal.com/platform/api-solutions/ → no permissions-policy
- FoundCookie flagsMedium
396 of 399 cookies are missing protective flags. Without HttpOnly a script can read the cookie; without Secure it travels over plain HTTP; without SameSite it is sent on cross-site requests.
- 28 Oct 2026 11:58:47 GMT (set by https://www.brightlocal.com/) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:58:48 GMT (set by https://www.brightlocal.com/robots.txt) lacks Secure, HttpOnly, SameSite
- unique_id (set by https://www.brightlocal.com/sitemap.xml) lacks SameSite
- 28 Oct 2026 11:58:49 GMT (set by https://www.brightlocal.com/sitemap.xml) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:59:05 GMT (set by https://www.brightlocal.com/local-seo-tools/local-ai-visibility/) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:59:06 GMT (set by https://www.brightlocal.com/about-us/) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:59:07 GMT (set by https://www.brightlocal.com/about-us/how-we-compare/) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:59:08 GMT (set by https://www.brightlocal.com/what-is-local-seo/) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:59:09 GMT (set by https://www.brightlocal.com/agencies/) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:59:10 GMT (set by https://www.brightlocal.com/platform/) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:59:11 GMT (set by https://www.brightlocal.com/local-seo-services/) lacks Secure, HttpOnly, SameSite
- 28 Oct 2026 11:59:12 GMT (set by https://www.brightlocal.com/platform/api-solutions/) lacks Secure, HttpOnly, SameSite
- NoteThird-party scripts
Scripts run from 2 other domains without Subresource Integrity, so a compromise of any of them changes what runs on this site. (Tag managers and analytics rarely support SRI; a Content-Security-Policy that names these hosts is the usual control.)
- js.hsforms.net (4 script tags)
- assets.calendly.com (2 script tags)
- NoteSensitive paths in robots.txt
robots.txt lists 1 path that look private. robots.txt is public and does not restrict access, so it doubles as a map for anyone probing the site; those paths need real access control.
- Disallow: /wp/wp-admin/
9 checks passed
- OKHTTPS
All 1067 crawled pages were served over HTTPS.
- OKHTTP Strict Transport Security
strict-transport-security is set on all 1067 HTML pages.
- OKMIME sniffing protection
x-content-type-options is set on all 1067 HTML pages.
- OKSoftware version disclosure
The Server header names a product without a version, and there is no X-Powered-By header.
- OKMixed content
No HTTPS page loads a script, stylesheet, font or image over plain HTTP.
- OKForms over HTTPS
1 form found, all on HTTPS pages posting to HTTPS addresses.
- OKVulnerable JavaScript libraries
1 library version recognised, none with known vulnerabilities.
- OKKeys and secrets in page code
No API keys, tokens or private keys were found in the sampled HTML and scripts.
- OKExposed files and listings
None of the crawled URLs is a configuration file, backup, dump, repository folder or directory listing.
A passive review of what the crawl recorded: response headers, page and script contents and the URLs it found. It does not probe the site, test TLS settings or look for files that were not linked. Generated automatically; verify each finding against your own site before acting on it.
Sites scoring near brightlocal.com
Their neighbours in the SEO rank table, which orders every scanned site by health score.
- aigarden.techDR 088/100 · rank 337 · 9 pages
- dayleveling.comDR 088/100 · rank 337 · 4 pages
- www.sagehilldental.caDR 487/100 · rank 395 · 224 pages
- www.manchesterdental.caDR 487/100 · rank 395 · 128 pages
- vazautosolutions.comDR 2287/100 · rank 395 · 1,133 pages
- surferseo.comDR 8587/100 · rank 395 · 843 pages
DR is Ahrefs Domain Rating (0-100, backlink strength), used under its Domain Rating License.
This report was produced by the DIY SEO Hub Site Spider crawling brightlocal.com from its pages as published, the way a search engine does. It shows summary figures only.
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