Scanned sites / brightlocal.com / 2026-10-25-1120

brightlocal.com scan from 2026-10-25 11:20:00 UTC DR 90

DR is Ahrefs Domain Rating (0-100, backlink strength), used under its Domain Rating License.

Scan 2026-10-25-1120

Scanned 2026-10-25 11:20:00 UTC, finished 2026-10-25 11:27:15 UTC. Found with 42backlinks.com tool directory

Site: https://brightlocal.com/

Download SQLite databaseEvery page and asset from this scan, with the crawl events, in one file.

87/ 100Good

On October 25, 2026 the Site Spider crawled 1479 pages and 231 assets of brightlocal.com, starting from https://brightlocal.com/. It scored 87 out of 100, a good result. 13 of 33 checks found something to fix, led by title tags (423), meta descriptions (427), redirects (378); 5 checks passed. Most of the points went to title tags (−4), meta descriptions (−3.2), redirects (−1.4). 15 checks found something the score does not count, listed as noted. 4 checks were not run because the crawl fetched nothing for them. The list below shows each check's result, the fix plan, when present, explains what to do first, and the security review at the end of the page covers headers, transport, libraries and exposed files.

Security review: Medium3 medium, 1 low and 1 info findings. See the security findings ↓

Pages crawled
1479
Assets fetched
231
Status
Completed
Checks with issues
13 of 33
CoverageComplete crawl

1,710 of 1,710 discovered URLs were fetched. The crawl reached everything it found. HTML only: nothing here ran JavaScript. 300 link destinations on other sites were checked, 6478 left unchecked.

  • Title tags423 issues
    423 of 1038 pages have title issues. 26 noindex or canonicalized pages excluded.
    −4 points
  • Meta descriptions427 issues
    427 of 1038 pages have meta description issues. 26 noindex or canonicalized pages excluded.
    −3.2 points
  • Headings2 issues
    2 of 1038 pages have heading issues. 26 noindex or canonicalized pages excluded.
  • Broken links18 issues
    276 internal links point at 18 broken URLs.
    −0.3 points
  • Links to other sites26 issues
    26 destinations answered with an error, 78 could not be determined (timeouts, rate limits or refusals), 6478 were left unchecked by the per-scan cap, of 300 destinations checked.
    −1 points
  • Redirects378 issues
    396 redirecting URLs, 11 of them chained.
    −1.4 points
  • Non-200 responses22 issues
    478 URLs did not return a 2xx response. 415 of them are pages, 22 with an error status; the rest are assets or redirects.
    −0.2 points
  • Rate limitedOK
    The site did not rate limit the crawler.
  • Indexability7 issues
    7 of 1048 indexable pages have indexability warnings. 16 pages noindex by design.
    −0.1 points
  • Image alt text8 issues
    8 of 39326 image references have no alt attribute. 4713 use an empty alt (decorative), which is fine.
  • Heavy assets2 issues
    2 assets larger than 500 KB among 231 fetched assets.
    −1.2 points
  • Orphan pages63 issues
    63 pages have no internal links pointing at them.
    −0.2 points
  • Sitemap coverage189 issues
    12 sitemaps listing 1163 URLs: 1 crawled page missing, 125 listed URLs broken or redirecting, 63 reachable only via the sitemap.
    −1.1 points
  • Internal link counts172 noted
    Internal link counts for 500 pages; 172 worth a look.
  • Thin contentOK
    0 of 1038 pages have fewer than 200 words. 26 noindex or canonicalized pages excluded.
  • Duplicate content2 issues
    1 group of pages with identical HTML.
  • URL format54 noted
    54 of 1479 page URLs are harder to read, share or cache than they need to be.
  • Canonicals26 noted
    26 of 1064 pages have a canonical worth checking.
  • Robots directives1,064 noted
    1064 pages carry a robots directive; 0 carry none.
  • Anchor text706 noted
    706 destinations are linked without useful anchor text, or with nofollow.
  • Title and heading structure277 noted
    277 of 1038 pages could use the title, heading and snippet space better. 26 noindex or canonicalized pages excluded.
  • Image weight and alt length152 noted
    5 images over 100 KB; 147 with alt text over 100 characters.
  • Response anomalies24 noted
    24 URLs answered in a way worth looking at.
  • HTML and head validation1,063 noted
    1063 of 1064 pages have HTML problems: 1063 with head tags outside <head>, 0 over 2 MB.
  • hreflangOK
    No page declares hreflang.
  • Structured data13 noted
    1064 of 1038 indexable pages carry structured data: Organization (1064), BreadcrumbList (1063), ListItem (1063), WebSite (1063), ImageObject (976). 13 pages with errors a rich result would fail on.
  • Near duplicates2 noted
    2 pages in 1 group read almost the same as another page (95% alike or more).
  • Soft 404sOK
    None of 1064 pages answering 200 reads like an error page.
  • AccessibilityNot checked
    Not checked: the accessibility audit runs in the browser. Tick "Include JavaScript rendering checks" when you request a scan to run it.
  • Link positions2 noted
    2 of 975 linked pages are linked only from the template, never from another page's content.
  • Pagination48 noted
    48 pages in pagination sequences; 48 with problems.
  • Headers and cookies1 noted
    4 cookies set by the site, 1 missing a protective flag; 14 response headers recorded across 1710 URLs.
  • Orphans in searchNot checked
    Not checked: import a Search Console Pages export on the scan page to find pages Google shows that the site does not link to.
  • Link ScoreOK
    Link Score (internal PageRank, 0-100) for 1064 pages; 927 hold almost none (10 or less).
  • JavaScript renderingNot checked
    Not checked: this scan did not render pages. Tick "Include JavaScript rendering checks" when you request a scan to compare the served HTML with what a browser builds.
  • PageSpeed InsightsNot checked
    Not checked yet: PageSpeed Insights runs on the top pages once the crawl has finished.
  • Spelling588 noted
    588 words an English dictionary does not know, on 725 pages. Product names and jargon will appear here too.

Where this scan sits among all scanned sites

2315 sites, median 79%, average 78%

brightlocal.com scores 87%, higher than 80% of the 2315 scanned sites. See the full ranking.

0571140%: 0 sites1%: 0 sites2%: 0 sites3%: 0 sites4%: 0 sites5%: 0 sites6%: 0 sites7%: 0 sites8%: 0 sites9%: 1 site10%: 0 sites11%: 0 sites12%: 0 sites13%: 0 sites14%: 1 site15%: 0 sites16%: 0 sites17%: 0 sites18%: 0 sites19%: 0 sites20%: 0 sites21%: 1 site22%: 0 sites23%: 0 sites24%: 0 sites25%: 0 sites26%: 0 sites27%: 0 sites28%: 1 site29%: 0 sites30%: 0 sites31%: 0 sites32%: 0 sites33%: 1 site34%: 0 sites35%: 2 sites36%: 2 sites37%: 1 site38%: 3 sites39%: 1 site40%: 3 sites41%: 1 site42%: 1 site43%: 3 sites44%: 1 site45%: 4 sites46%: 5 sites47%: 5 sites48%: 3 sites49%: 6 sites50%: 5 sites51%: 5 sites52%: 10 sites53%: 6 sites54%: 8 sites55%: 9 sites56%: 8 sites57%: 12 sites58%: 17 sites59%: 8 sites60%: 16 sites61%: 12 sites62%: 19 sites63%: 27 sites64%: 22 sites65%: 32 sites66%: 36 sites67%: 34 sites68%: 35 sites69%: 46 sites70%: 44 sites71%: 68 sites72%: 70 sites73%: 69 sites74%: 68 sites75%: 72 sites76%: 86 sites77%: 92 sites78%: 106 sites79%: 86 sites80%: 106 sites81%: 105 sites82%: 114 sites83%: 98 sites84%: 107 sites85%: 85 sites86%: 70 sites87%: 74 sites88%: 58 sites89%: 62 sites90%: 35 sites91%: 44 sites92%: 37 sites93%: 23 sites94%: 16 sites95%: 11 sites96%: 9 sites97%: 12 sites98%: 4 sites99%: 1 site100%: 70 sites87% here100%90%80%70%60%50%40%30%20%10%0%

Green 90% and up (Excellent), lime 75 to 89 (Good), amber 50 to 74 (Needs work), red below 50 (Poor).

Internal link map

Loading the link map...

Start page (centre)OKRedirectErrorOrphanLinked from most pagesOne inbound link or noneRings = clicks from the start page. Size = inbound links. Drag to pan, scroll to zoom, click a page to see only its links.

Fix plan

Written by gpt-4o-mini from the scan findings

Your site has several technical issues to address, particularly with broken links, redirects, and non-200 responses. Prioritized fixes will improve user experience and SEO performance significantly.

  1. 1

    Fix Broken Links

    Why: Broken links damage user experience and SEO.

    How: Identify and replace or remove the 276 broken internal links.

    Checks: broken-links

  2. 2

    Reduce Redirect Chains

    Why: Redirect chains slow down page load times and can dilute link equity.

    How: Minimize the 11 chained redirects to direct links.

    Checks: redirects

  3. 3

    Correct Non-200 Responses

    Why: Fixing 478 issues will improve accessibility and indexing.

    How: Investigate and address 415 non-200 URLs to ensure they return a valid response.

    Checks: status-codes

  4. 4

    Optimize Title Tags

    Why: Improving 423 title issues enhances click-through rates.

    How: Revise titles to fit within optimal length and ensure uniqueness.

    Checks: titles

  5. 5

    Enhance Meta Descriptions

    Why: Addressing 427 issues will attract more clicks from search results.

    How: Create concise meta descriptions that accurately summarize page content.

    Evidence: 74 pages have no meta description at all.

    74 pages affected

    Checks: meta-descriptions

  6. 6

    Shrink Heavy Assets

    Why: Optimizing large assets improves site speed.

    How: Reduce sizes of assets like CSS, JS, and images that exceed 500 KB.

    Evidence: 346 KB of stylesheet, loaded by 1063 pages, so every visitor to any of them downloads it.

    1,063 pages affected

    Depends on: If it is a download rather than part of the page, weight matters less; move it out of the page instead.

    Checks: heavy-assets

Generated automatically; verify each change against your own site before relying on it.

Security review

Written by gpt-4o-mini from 16 checks over the crawl

The website has several security weaknesses that need addressing. Key issues include the absence of protective headers like Content-Security-Policy and X-Frame-Options, which expose the site to script injection and clickjacking attacks. Additionally, many cookies lack security flags, increasing vulnerability to theft. Implementing the recommended changes will enhance overall security.

  • 0 high
  • 3 medium
  • 1 low
  • 1 info
  1. 1

    Missing Content Security PolicyMedium

    Why it matters: Without a Content Security Policy, your site is vulnerable to script injection attacks.

    Fix: Add the header: Content-Security-Policy: default-src 'self';

    Evidence: Content Security Policy

  2. 2

    Missing X-Frame-OptionsMedium

    Why it matters: Absence of X-Frame-Options allows clickjacking attacks on your pages.

    Fix: Add the header: X-Frame-Options: DENY;

    Evidence: Clickjacking protection

  3. 3

    Cookies Missing Security FlagsMedium

    Why it matters: Without Secure, HttpOnly, and SameSite flags, cookies are vulnerable to theft and misuse.

    Fix: Set cookies with: Secure; HttpOnly; SameSite=Lax;

    Evidence: Cookie flags

  4. 4

    Missing Referrer PolicyLow

    Why it matters: Lack of a referrer policy may leak sensitive URLs to external sites.

    Fix: Add the header: Referrer-Policy: no-referrer;

    Evidence: Referrer policy

  5. 5

    Missing Permissions PolicyInfo

    Why it matters: A permissions policy helps limit access to browser features, reducing attack vectors.

    Fix: Add the header: Permissions-Policy: geolocation=(self), camera=(self), microphone=(self);

    Evidence: Permissions policy

What the checks found

  • FoundContent Security PolicyMedium

    None of the 1064 HTML pages send a Content-Security-Policy header or meta tag, so the browser has no restriction on where scripts, styles and frames may load from.

    • https://www.brightlocal.com/ → no content-security-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no content-security-policy
    • https://www.brightlocal.com/about-us/ → no content-security-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no content-security-policy
    • https://www.brightlocal.com/contact-us/ → no content-security-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no content-security-policy
    • https://www.brightlocal.com/small-businesses/ → no content-security-policy
    • https://www.brightlocal.com/agencies/ → no content-security-policy
    • https://www.brightlocal.com/platform/ → no content-security-policy
    • https://www.brightlocal.com/citation-builder/ → no content-security-policy
    • https://www.brightlocal.com/local-seo-services/ → no content-security-policy
    • https://www.brightlocal.com/platform/api-solutions/ → no content-security-policy
  • FoundClickjacking protectionMedium

    No HTML page sends x-frame-options. Without X-Frame-Options (or a CSP frame-ancestors directive) the pages can be embedded in a frame on another site and overlaid with invisible controls.

    • https://www.brightlocal.com/ → no x-frame-options
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no x-frame-options
    • https://www.brightlocal.com/about-us/ → no x-frame-options
    • https://www.brightlocal.com/about-us/how-we-compare/ → no x-frame-options
    • https://www.brightlocal.com/contact-us/ → no x-frame-options
    • https://www.brightlocal.com/what-is-local-seo/ → no x-frame-options
    • https://www.brightlocal.com/small-businesses/ → no x-frame-options
    • https://www.brightlocal.com/agencies/ → no x-frame-options
    • https://www.brightlocal.com/platform/ → no x-frame-options
    • https://www.brightlocal.com/citation-builder/ → no x-frame-options
    • https://www.brightlocal.com/local-seo-services/ → no x-frame-options
    • https://www.brightlocal.com/platform/api-solutions/ → no x-frame-options
  • FoundReferrer policyLow

    No HTML page sends referrer-policy. Without a Referrer-Policy the full page address, including any query string, is sent to every site a visitor clicks through to.

    • https://www.brightlocal.com/ → no referrer-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no referrer-policy
    • https://www.brightlocal.com/about-us/ → no referrer-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no referrer-policy
    • https://www.brightlocal.com/contact-us/ → no referrer-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no referrer-policy
    • https://www.brightlocal.com/small-businesses/ → no referrer-policy
    • https://www.brightlocal.com/agencies/ → no referrer-policy
    • https://www.brightlocal.com/platform/ → no referrer-policy
    • https://www.brightlocal.com/citation-builder/ → no referrer-policy
    • https://www.brightlocal.com/local-seo-services/ → no referrer-policy
    • https://www.brightlocal.com/platform/api-solutions/ → no referrer-policy
  • FoundPermissions policyInfo

    No HTML page sends permissions-policy. A Permissions-Policy header turns off browser features the site does not use (camera, microphone, geolocation), limiting what an injected script could do.

    • https://www.brightlocal.com/ → no permissions-policy
    • https://www.brightlocal.com/local-seo-tools/local-ai-visibility/ → no permissions-policy
    • https://www.brightlocal.com/about-us/ → no permissions-policy
    • https://www.brightlocal.com/about-us/how-we-compare/ → no permissions-policy
    • https://www.brightlocal.com/contact-us/ → no permissions-policy
    • https://www.brightlocal.com/what-is-local-seo/ → no permissions-policy
    • https://www.brightlocal.com/small-businesses/ → no permissions-policy
    • https://www.brightlocal.com/agencies/ → no permissions-policy
    • https://www.brightlocal.com/platform/ → no permissions-policy
    • https://www.brightlocal.com/citation-builder/ → no permissions-policy
    • https://www.brightlocal.com/local-seo-services/ → no permissions-policy
    • https://www.brightlocal.com/platform/api-solutions/ → no permissions-policy
  • FoundCookie flagsMedium

    349 of 352 cookies are missing protective flags. Without HttpOnly a script can read the cookie; without Secure it travels over plain HTTP; without SameSite it is sent on cross-site requests.

    • 25 Oct 2026 11:50:22 GMT (set by https://www.brightlocal.com/) lacks Secure, HttpOnly, SameSite
    • unique_id (set by https://www.brightlocal.com/sitemap.xml) lacks SameSite
    • 25 Oct 2026 11:50:23 GMT (set by https://www.brightlocal.com/sitemap.xml) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:24 GMT (set by https://www.brightlocal.com/local-seo-tools/local-ai-visibility/) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:25 GMT (set by https://www.brightlocal.com/about-us/how-we-compare/) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:26 GMT (set by https://www.brightlocal.com/what-is-local-seo/) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:27 GMT (set by https://www.brightlocal.com/small-businesses/) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:28 GMT (set by https://www.brightlocal.com/citation-builder/) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:29 GMT (set by https://www.brightlocal.com/local-seo-services/) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:30 GMT (set by https://www.brightlocal.com/case-studies/staylisted/) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:31 GMT (set by https://www.brightlocal.com/case-studies/luca-tagliaferro-consultancy/) lacks Secure, HttpOnly, SameSite
    • 25 Oct 2026 11:50:32 GMT (set by https://www.brightlocal.com/solutions/) lacks Secure, HttpOnly, SameSite
  • NoteThird-party scripts

    Scripts run from 3 other domains without Subresource Integrity, so a compromise of any of them changes what runs on this site. (Tag managers and analytics rarely support SRI; a Content-Security-Policy that names these hosts is the usual control.)

    • consent.cookiebot.com (40 script tags)
    • js.hsforms.net (4 script tags)
    • assets.calendly.com (2 script tags)
  • NoteSensitive paths in robots.txt

    robots.txt lists 1 path that look private. robots.txt is public and does not restrict access, so it doubles as a map for anyone probing the site; those paths need real access control.

    • Disallow: /wp/wp-admin/
9 checks passed
  • OKHTTPS

    All 1064 crawled pages were served over HTTPS.

  • OKHTTP Strict Transport Security

    strict-transport-security is set on all 1064 HTML pages.

  • OKMIME sniffing protection

    x-content-type-options is set on all 1064 HTML pages.

  • OKSoftware version disclosure

    The Server header names a product without a version, and there is no X-Powered-By header.

  • OKMixed content

    No HTTPS page loads a script, stylesheet, font or image over plain HTTP.

  • OKForms over HTTPS

    1 form found, all on HTTPS pages posting to HTTPS addresses.

  • OKVulnerable JavaScript libraries

    1 library version recognised, none with known vulnerabilities.

  • OKKeys and secrets in page code

    No API keys, tokens or private keys were found in the sampled HTML and scripts.

  • OKExposed files and listings

    None of the crawled URLs is a configuration file, backup, dump, repository folder or directory listing.

A passive review of what the crawl recorded: response headers, page and script contents and the URLs it found. It does not probe the site, test TLS settings or look for files that were not linked. Generated automatically; verify each finding against your own site before acting on it.

Sites scoring near brightlocal.com

Their neighbours in the SEO rank table, which orders every scanned site by health score.

DR is Ahrefs Domain Rating (0-100, backlink strength), used under its Domain Rating License.

This report was produced by the DIY SEO Hub Site Spider crawling brightlocal.com from its pages as published, the way a search engine does. It shows summary figures only.

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